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Yaya Shakes: a New Wave of Egyptian Diaspora Entrepreneurship

November 27, 2024
Photo courtesy of Yaya Shakes.

Telling the story of an entrepreneur is not the same as telling a story on a grand movie screen, where there is a clear beginning, middle, and end. More often than not, the entrepreneur’s story unfolds in a more intimate way — through a one-on-one conversation, where one person listens closely, absorbed by the surprising number of twists and turns that can happen, not just over the course of a year, but even in a single day. Much like two friends gathering over a cup of coffee to exchange stories and reflect on their experiences, an entrepreneur’s journey is deeply personal. It is not merely a story to be listened to, but one meant to resonate with and inspire others, leaving a lasting impact on their hearts. Listening to the story of Yaya Shakes, founded by Egyptian entrepreneur Yahia Zaky, feels like having a heart-to-heart with a friend. It is a reminder that entrepreneurial success does not always have to be about chasing big ideas. Sometimes, it is born from a simple passion—for food, bringing joy to others, and supporting your roots and homeland. In a fast-paced digital world where…


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