MrBeast’s Impact on Egyptian Tourism and the Cost of Filming

The recent filming of MrBeast, the popular American YouTuber, inside the Pyramids of Giza on Saturday 8 February has sparked significant interest in Egypt’s tourism sector.  His video, documenting a thrilling 100-hour challenge within the iconic pyramids, has gone viral and raised questions about the financial aspects of such a high-profile project and its implications for tourism in Egypt. Dr. Zahi Hawas, the renowned Egyptian archaeologist, confirmed that the Ministry of Antiquities provided substantial support and necessary permits for MrBeast’s filming.  While the exact amount MrBeast paid for the filming permits has not been disclosed, it is known that he buried a gold piece worth USD 10,000 (EGP 504,483) beneath the Sphinx as part of the filming experience.  The video has already garnered millions of views, demonstrating the power of digital content to influence tourism.  With over 230 million subscribers, MrBeast’s reach suggests that his content can attract a younger audience to Egypt, potentially increasing tourist visits to historical sites.  This shift in marketing strategy signals that traditional advertising methods are becoming less effective, particularly among younger generations.  Engaging content from influencers like MrBeast can create a more authentic connection…

Hi guest,

You've read all of your free articles.
Subscribe now to support independent journalism and to enjoy:

Unlimited access to all our articles

Exclusive events and offers

First access to new premium newsletters

Ability to comment on articles

Full user profile

Subscribe