Dubai is no stranger to luxury, and its dessert scene is no exception. But when an Egyptian-British chocolatier, Sarah Hamouda, created a chocolate bar so exclusive that it can only be ordered twice a day in limited quantities, the world took notice. Enter FIX Dessert Chocolatier, home to the viral and original ‘Dubai Chocolate’ – a milk chocolate bar bursting with pistachio and crunchy knafeh. FIX Dessert Chocolatier is not just about indulgence; it is about exclusivity. With no storefront and no pre-ordering, these chocolates can only be purchased through a single delivery service in Dubai at exactly 2 PM and 5 PM – and once they sell out, that’s it. The handmade nature of these chocolates means production is limited, making each bite feel like a rare luxury. But this isn’t just a Dubai sensation – it has gone global thanks to TikTok. At Davos, Switzerland, attendees of the World Economic Forum 2025 braved the cold and waited in long lines just for a taste of the world-famous knafeh pistachio bar from FIX Dessert Chocolatier, which was specially flown in for the event. The fact that a chocolate bar…
Is the Viral Original ‘Dubai Chocolate’ Created by an Egyptian Worth It?
February 14, 2025
