The timing could not be worse. Your bag is packed, your swimsuit finally fits just right, and your friends have been buzzing about this trip for weeks. Then your period arrives. Suddenly, the excitement of sun and sea feels replaced by a quiet dread: pads might feel uncomfortable, tampons may not feel safe, and the thought of spending the holiday hiding leaks overshadows the joy of swimming. For many Egyptian women, the choice has long been to cancel, sit out, or suffer in silence. Heidi Heweidy, the founder of Sett Bikinis, knows this frustration intimately. “Going on a trip or on vacation or even like a planned friend’s trip can be hard. First, the disappointment that I’m on my period and then:where’s the nearest toilet? I’m going to hide my pad with me. Looking back, it was really heavy and very difficult to be able to enjoy freedom and just, you know, beach time while you’re on your period.” Today, Sett Bikinis is the first Egyptian brand making period-proof swimwear. The swimwear is designed for women to swim while menstruating without stress. Whether it was for sports swimming or just…
