In recent years, Egypt has experienced a notable transformation in the fashion landscape, especially regarding modest wear. As women increasingly seek to express their individuality while respecting their religious and personal values, local brands are stepping up to meet this demand. These Egyptian brands are distinguished by their dedication to enhancing hijabi-friendly styles, offering a variety of chic options that appeal to a diverse array of fashion-forward consumers. Rizq: Unique Modest Wear Rizq, launched in 2024, is a brand that offers only designs that cater to hijabi women and keeps up with trends, without sacrificing the modest fashion movement. With plans to expand into global markets through worldwide shipping, Rizq aims to make an impact beyond Egypt’s borders. The brand prioritizes quality and craftsmanship to ensure that each piece reflects both style and modesty, with prices ranging from EGP 580 to 1,100 (USD 12 to 23). Malameh: Made in Egypt Malameh, launched in January 2025, proudly embraces its local roots by producing all its garments within Egypt. The brand’s designs are modest without sacrificing style or comfort, offering a range of clothing that appeals to diverse tastes. The brand continues…
Promoting Modest Fashion: Local Egyptian Brands for Hijabi Women
November 3, 2025
By Belal Nawar
Senior Journalist