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Egypt’s Blind And Visually Impaired To Enjoy Cinema Screenings At Zawya

July 28, 2015
In this March 19, 2014 photo, Egyptians watch a movie in the Zawya cinema in downtown Cairo. It is a project to bring alternative art cinema to an audience that rarely sees it in Egypt where one of the world’s oldest movie industries has fallen into decline. (AP Photo/Khalil Hamra)

By Rana Khaled Have you ever imagined that the visually impaired might still have a chance to watch a full film in a normal cinema theater? Have you ever thought they are able to see the backgrounds and atmosphere of each scene, get the full conversations between actors and even understand their feelings, facial expressions and body language? Zawya has made this dream come true! In collaboration with Masreya Media Company, and under the sponsorship of Commercial International Bank (CIB), Zawya held the first screening for the blind and visually impaired on 11 June, where Youssef Chahine’s classical epic “Al-Nasser Saladdin” was screened and accompanied with an audio description for each scene. A group of 25 people attended the first cinematic event of its kind in Egypt. To gather the biggest number of blind, the event’s organizers reached out to all the visually impaired schools and organisations and allowed anyone to attend. “The whole thing started when I was attending a conference in Berlin in November 2014 on audiovisual translation, and whilst there participated in two workshops on Audio Description for the Blind for the museums and live shows,” said…


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