As part of an ongoing effort to put Egypt on the global trading and commerce map, Maison Pyramide partnered up with Pop Up Shop and the Egyptian Embassy in Paris to support Egyptian fashion and lifestyle brands’ global expansion. The “Route Cairo Paris” exhibition is the first of its kind and will be showcasing 13 different local brands ranging between brands designing apparel, jewelry, accessories and home accessories. The exhibition, which is also supported by the Egyptian Embassy’s Commercial Office and Cultural Center, will take place between the 2nd and 5th of March 2017 at the Egyptian Cultural Center in Paris, located on 111 Boulevard Saint Michel. The exhibition is happening on the sideline of Paris Fashion Week, which draws the most important industry professionals and media to the French capital. “The main goal of this endeavor is to raise awareness and increase the visibility of Egyptian brands,” said Maria S. Muñoz, Managing Partner at Maison Pyramide. “There’s so much talent in Egypt that is just waiting for its moment to see the light and now is the moment.” “The Pop-up Shop is essentially a marriage-like union between business and…
‘Route Cairo Paris’ Brings Egyptian Brands to Paris Fashion Week
March 3, 2017
