News

Egypt Promotes Tourism by Signing Sponsorship Deal with FIFA World Cup

mm
Egypt Promotes Tourism by Signing Sponsorship Deal with FIFA World Cup

Credit: Daily News

FIFA has declared its first African investor for the 2018 World Cup – the Egyptian government.

As of Tuesday in Moscow, The Egypt – Experience & Invest campaign formally signed a contract with FIFA to claim title as the Official African Regional Support of the 2018 FIFA World Cup in Russia.

The value of the sponsorship has not yet been revealed; however, the deal has been signed as an opportunity for Egypt to display the large spectrum of touristic  and investment opportunities the country has to offer.

“This is the first FIFA World Cup that the Pharaohs have qualified for since Italia [19]90, and Egypt — Experience & Invest is determined to use this opportunity to showcase in a modern way the rich and rewarding diversity of tourism experiences that our country offers,” Minister of Tourism Rania Al-Mashat said, reported a FIFA press release.

It is also mentioned that, outside of China Russia, and Qatar, this is the first World Cup sponsorship for FIFA in the past five years.

“Being an Official Regional Supporter of the 2018 FIFA World Cup in Russia gives us the outreach in Africa to highlight and communicate the premium positioning and enormous investment diversity and potential Egypt has to offer,” said Minister of Investment and International Cooperation Sahar Nasr.

The Egypt — Experience & Invest campaign uses social media hashtags #thisisegypt and #investinegypt, Instagram account @experienceegypt, as well as websites www.investinegypt.gov.eg/english and http://www.egypt.travel/

FIFA has also mentioned that miscrosite www.egypt.travel/worldcup will be available for the 2018 World Cup.

The sponsorship agreement brings the number of FIFA sponsors to 20 sponsors out of the 34 places in a 2018 World Cup commercial program, AP reports.

“Similar to FIFA, whose aim is to enhance the appeal of football, Egypt – Experience & Invest’s main objective is to highlight the beauty of Egypt as a country and promote its economic investment possibilities,” Downie added.

Man standing behind the FIFA World Cup trophy during a celebration during the global tour in Cairo in Egypt.
Photo Credit: Reuters

Egypt will play against Uruguay at the World Cup on Friday, Russia on 19th of June, and then Saudi Arabia on the 25th of June.

“Egypt has initiated a novel and modern approach to attract more tourists from around the world and also promote the country as a great destination to invest,” Minister Al-Mashat said on her Instagram account.

Egypt’s New Cabinet Includes a Historic Number of 8 Female Ministers
Egypt is 16th Safest Country in the World

Subscribe to our newsletter


News

More in News

Egyptian MP to Submit Bill Omitting Religion from National IDs to Parliament

Egyptian StreetsNovember 12, 2018

British Parliament Encourages Lifting the Travel Ban Imposed on Sharm El Sheikh

Nour EltiganiNovember 11, 2018

Egyptian Film ‘Yomeddine’ Wins at Geneva Film Festival

Mirna AbdulaalNovember 10, 2018

UN: Food Aid to Be Doubled to 14 Million Yemenis to Avert Starvation

Mirna AbdulaalNovember 10, 2018

Bedouin Tribes of ‘Sinai Trail’ Get Backing From Egypt’s Ministry of Tourism

Mirna AbdulaalNovember 10, 2018

Egyptian Committee to Amend Controversial NGO Law

Nour EltiganiNovember 9, 2018

Private School Fees in Cairo Can Cost Up to 3 Million EGP

Mirna AbdulaalNovember 8, 2018

Teen Boys Storming Girls-Only Class Video Under Fire

Donya SadekNovember 8, 2018
Egyptian Streets is an independent, young, and grass roots news media organization aimed at providing readers with an alternate depiction of events that occur on Egyptian and Middle Eastern streets, and to establish an engaging social platform for readers to discover and discuss the various issues that impact the region.

© 2017 Egyptian Streets. All Rights Reserved.