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Supporting Sustainable Change in Egypt

July 19, 2014
An Egyptian girl harvests wheat on field in Fayoum, 60 miles, (100 kilometers), south of Cairo, Egypt (AP Photo/Hassan Ammar).

On January 25 2011, Egypt’s youth gathered in Tahrir Square, passionately demanding ‘bread, liberty and social justice.’ With half of Egypt’s population below the age of 25, the youth felt inspired to chase the future they dream of and to build a country that truly represented them. Multiple years later, many would tell you that these chants have been drowned out amid waves of political and economic turbulence. Many would tell you that the youth have lost their inspiration. Yet, lurking behind the breaking news ticker has been the rise of young, entrepreneurial leaders in Egypt. “The young people all around us are not just fifty percent of today’s population; they are one-hundred percent of tomorrow’s,” explained Unilever Mashreq’s Megan Sullivan in Egypt. In an attempt to boost sustainability and entrepreneurialism, Unilever is running the Sustainable Living Young Entrepreneurs Awards (USLYEA) which open to young entrepreneurs in Egypt and across the world. “Young people have the imagination and skills to think up and develop great ideas that can unlock the challenges our planet faces,” said Megan Sullivan, adding that the Awards are a perfect opportunity for Egyptian youth to present…


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