It is often said that beauty is in the eye of the beholder, but in the 21st century, where beauty is blasted from mobile screens and billboards and beauty standards are being redefined on a weekly basis, it is easy to forget where beauty emanates and understand it beyond mere aesthetics. In Egypt, where economic hardship and a depleted currency are making imported beauty products inaccessible to many, local entrepreneurs and beauty gurus are stepping in to fill the void with cosmetics that are sustainably sourced, safe, ethically formulated and most importantly, accessible to most Egyptians. Base Beauty View this post on Instagram New product ALERT🚨 Here’s to our latest creation✨ The magical Multipurpose Bronzer Stick✨ You can use it as a Contour Stick, Brown Lipstick, Brown Blush & Bronzer. Basically it does EVERYTHING! Enrich your skin with natural clays & vitamins with our Clean/Green Makeup🌱🌸 . . . . . . . . . #base#basenaturalbeauty#basebeauty#baseegypt#naturalmakeup#naturalcosmetics#naturalcontoustsick#naturallipstick#naturalmultipurposebronzerstick#gogreen#cleanmakeup#greenmakeup#shiftnatural#gogreen A post shared by B A S E (@base__beauty) on Sep 10, 2020 at 10:10am PDT An Egyptian Glossier in the making, Base Beauty crafts all natural makeup that is both highly…
