In less than 48 hours since its launch, Instagram’s newly created platform ‘Threads’ managed to surpass over 70 million sign-ups. Seemingly integrating itself into our usage overnight, ‘Threads’ — which is built for sharing text updates and joining public conversations — carved its place in the social media world. The allure of the platform and its newness has managed to attract millions of users —- showcasing how easy it is for the mass to jump on the bandwagon of social media trends. The influence of social media has long been addressed — sometimes full of praise and sometimes full of censure — which is what Egyptian blockbuster Beit Al-Rouby (House of Rouby) discusses. The film, albeit humorous at times, is a powerful depiction of the potential of social media to disrupt lives. Directed by Peter Mimi, the film stars Karim Abdel Aziz, Karim Mahmoud Abdel Aziz, Nour, and Tara Emad. Beit Al-Rouby garnered EGP 63 million (USD 2 million) in less than two weeks, and ousted Hollywood film ‘The Flash’ from the top spot at Saudi Arabia’s box office. In a compelling portrayal of the dire consequences of social media…
Between Cancel Culture and The Looming Effects of Social Media: ‘Beit Al-Rouby’ Review
July 12, 2023
