A business is not built on mere bones, it is built on breath. It’s the soul, not the skeleton, that gives it life. In today’s landscape, successful businesses are defined by more than just their products. Values are equally important. To truly differentiate themselves, companies must identify a core set of values with authenticity, transparency, and unwavering action. This translates to aligning every decision with a deeper purpose that drives positive change in their communities. Maramzy exemplifies this purpose-driven approach. The brand is more than just a home decor brand; it is the product of storytellers. From crafting their products to interacting with customers, every aspect is designed with a rich narrative. The focus on storytelling transforms Maramzy from a business into an experience. “When people feel more involved in the process, they start to value the craftsmanship a lot more, which we value very highly here at Maramzy,” Maram Nazmy, Founder, and Sara Ismail, Creative Director, tell Egyptian Streets. Searching for the soul Businesses are not always born from a single defining or ‘light bulb’ moment. Instead, they can emerge from the awareness of the potential hidden within…
