If you’re a 20-something who witnessed the mind blowing Pokémon cartoon series, game or cards game in the nineties and early 2000s, then surely you’ve heard about the viral Pokémon Go game. The game has taken the world by storm and forced people to hit the streets searching for Pokémon. From a marketing perspective, it is every marketer’s dream for their product or service to go viral and that’s what has happened with this game. But this wasn’t an overnight success, because the marketing team behind the game used effective marketing tactics that helped them deliver their message quickly and without spending lots of money. Linking Nostalgia with the Modern World Back in the 2000s, Pokémon became a phenomenon that many were hooked on. Yet, modern ways to get us hooked back on to Pokémon were not very effective. The game team used the same characters, story and plot but with a different, 2016, touch. Now we have the remarkable Pikachu linked to our smart phones and we can catch ’em all using GPS. Word of Mouth Advertising We don’t know the marketing budget for the game, but surely word of…
