Arts & Culture

Underprivileged Children’s Artwork Turns Into Designed Products with The Doodle Factory

Underprivileged Children’s Artwork Turns Into Designed Products with The Doodle Factory

The Doodle Factory booth at the GrEEk Campus as part of ‘She Can 2018’ event. Photo Credit: Egyptian Streets/ Noura Shibl

An unusual and atypical mix of colors with a type of art that knows no boundaries blended with an infinite amount of creativity is the composition of eye-catching artistic products at The Doodle Factory.

The Doodle Factory is an Egyptian brand that aims at empowering children through art. It has a range of products –including notebooks and bags– that are doodled on by young children. While the doodles look random and simple, people gathered around the booth to buy these products at the Greek Campus in Cairo’s neighborhood of Downtown

Co-founded by Yasmine Khamis and Farah el-Masry, Egyptian Streets spoke to el-Masry on the sidelines of the “She Can 2018” event that aims to empower women to know more about The Doodle Factory, and how people are interacting with products that are painted by underprivileged children.

El-Masry said that The Doodle Factory creates lifestyle products that are light and have a function in everyday life.

“We gather kids who are vulnerable, they either need medical or educational support but lack the financial means,” el-Masry said, adding that [The Doodle factory] partnered up with several NGOs including Ahl Misr, Waslet Kheir among others to host cases of children and ask these children to draw and paint anything they want in a completely fun and unguided art session.

“[The Doodle Factory] provides these kids with a large number of colors and art supplies, and these kids are free to draw anything they want,” el-Masry said, assuring that this is always a challenge because the products might turn out to look poor and substandard.

“However, this is where we try to excel, the challenge is to get an appealing product that is the outcome of something that can be completely disregarded by someone else,” el-Masry emphasized, adding that this is a part of The Doodle Factory’s philosophy, to take something that some people may not take notice of and turn it into something beautiful because it is “raw, beautiful, and genuine”.

When the Doodle Factory kicked off in March 2016, the collection was introduced through a hashtag. One year later, it was registered as an independent project.

When asked about the how The Doodle Factory empowers children, el-Masry said that they provide the kids with the support and space to take the matter into their own hands.

“A lot of people perceive these kids as children who have nothing they can do to themselves. Speaking rationally, there is so little they can do, they cannot have medicine and make money,” el-Masry said. However, this is when The Doodle Factory steps in to unleash what all children have in common– creativity.

On the long run, el-Masry said that The Doodle Factory wants to expand and instead of having a range of 15 different products, they want to have millions of products and for the idea to spread across the world because it is an international concept and could be replicated anywhere with underprivileged children.

Egypt’s 'Medicobot' Startup Launches Digitized Healthcare Service
Egyptian Doctors Discover Another Side of Medicine With 'Doctors Without Borders'

Subscribe to our newsletter


Arts & Culture

More in Arts & Culture

3,000-Year Old Tattooed Mummy Belongs to Egyptian Female

Egyptian StreetsOctober 19, 2018

‘Maha’s Brunch’: The Female Chef Taking Toronto by Storm with her Egyptian Cuisine

Mirna AbdulaalOctober 18, 2018

Siwa’s Shali Village Restoration to Be Complete by 2020

Egyptian StreetsOctober 14, 2018

Tapping Into Spirits and Celebrating Women: Egyptian Zar

Sadig EltiganiOctober 13, 2018

Smuggled Sarcophagus Lid Retrieved at Egyptian Embassy in Kuwait

Nour EltiganiOctober 9, 2018

Darb 1718’s ‘Something Else-Off Biennale’ Kicks Off in November

Henry H.C. WooOctober 7, 2018

10 Lesser-Known Museums in Egypt That Are Worth a Visit

Egyptian StreetsOctober 6, 2018

Two Sandstone Stelae Discovered in Temple of Kom Ombo

Nour EltiganiOctober 2, 2018
Egyptian Streets is an independent, young, and grass roots news media organization aimed at providing readers with an alternate depiction of events that occur on Egyptian and Middle Eastern streets, and to establish an engaging social platform for readers to discover and discuss the various issues that impact the region.

© 2017 Egyptian Streets. All Rights Reserved.