For years, the fashion industry has been overtaken by overconsumption, profit, waste, quick manufacturing, cheap production, and all the attributes of capitalism that continue to pose great dangers to our planet. Buying an outfit in today’s fast fashion industry is no longer about what you need, but what the company needs. It needs more customers, which means more unnecessary clothing items, and then more factories, more workers and more profit. Shoppers are pulled into thinking that they want more, when in fact, it is the very opposite. According to the Institute of Sustainable Communication, the clothing industry is the second-highest polluter of clean water, as they dump toxic chemicals into clean water supplies. Most fast-fashion clothing is also made from toxic chemicals like oil-based polyester and lead, and the Copenhagen Fashion Summit reported that fashion is responsible for 92 million tons of solid waste dumped in landfills each year. In the midst of all this, local brands have also suffered significantly. Global brands have dominated the market at the expense of exploiting workers in developing countries for fast and cheap production. Norhan El Sakkout is on the journey to fight against…
New Eco-Friendly Egyptian Fashion Brand Designed for the Modern-Day Woman
June 20, 2019
