Egyptian eco-startup Go Clean has announced the launch of a joint initiative with Banque du Caire to maintain some of Sahel’s most popular beaches.
The company has installed large fish-shaped trash containers on the beaches of Bianchi, La Vista, and Hacienda Bay to raise awareness about the waste crisis facing our oceans today and collect paper, plastic, and metal waste.
“The idea came to us because the founder of Go Clean, Mohamed Hamdy, is really passionate about the ocean, and now that it is summer, people will be going to the beach and discarding anything and everything into our waters,” says Go Clean PR Director Nancy Moussa. “The trash can is shaped like a fish because we want people to visualize what they are doing when they discard their waste at the beach. It ends up feeding the fish and hurting marine life.”
Go Clean’s team will then proceed to transporting, sorting, and recycling the garbage. The company also announced it would be making charitable donations commensurate with the weight of the waste it collects.
The startup had previously launched another recycling campaign in Sahel, collaborating with local tutoring service Orcas to collect waste from the beaches of Stella di Mare, Hacienda, Ghazala Bay, and Diplo 3.
The company was founded in 2017 and operates by collecting recyclable waste, namely paper, plastic, and metal, from corporate clients as well as individual users. Depending on the weight of the trash collected, Go Clean then rewards its customers with cash rewards, household goods, or donations to special needs children.