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Stories of an Entreprenelle: Meet Doaa Who Ditched Engineering for Entrepreneurship

November 15, 2019
Doaa Zakaria. (Credit: Entreprenelle)

Women-owned businesses are growing to be the shining light in the local market, with at least 30 percent or more of all businesses in Egypt are owned by women despite the many challenges they face, such as access to finance and cultural norms. As prices of imports and foreign brands also increased in the last couple of years, Egyptians are beginning to seek an alternative with local brands. However, women-owned businesses remain to be one of the most underrepresented businesses, with little exposure and connections to the market, which is why it is essential to shine light on the many examples of women who were able to overcome great odds and serve as an inspiration for all those to follow. In this series, Egyptian Streets speaks to several women from the Entreprenelle community, a platform dedicated to mentoring and helping women to start their own businesses, to hear their stories and share them with other women with ambitions of their own. Entreprenelle’s vision is centered on the power of ‘elle’ – the woman – and aims to change how we look at female entrepreneurs by giving them their own title…

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