In nearly each Egyptian household, there is most definitely a jewelry box that holds personal and sentimental value. From grandmothers, to mothers, and to daughters, each jewelry piece carries the soul and heart of its wearer. Adhering to social distancing measures, Egyptian jewelry designer, Farah Abdel Hamid, is looking to delve into this personal and intimate experience with jewelry and encourage creativity from home. The #StayHomeJewelry challenge, which starts today and lasts until Wednesday, invites anyone to share one image around the topic of jewelry and share their own jewelry piece with a personal story. In return, three winners with the best photography get the chance to win a handmade and hand-selected piece of jewelry from Abdel Hamid’s collection. https://www.instagram.com/p/B-Uiu9EHHAD/ “I am looking for different ways to engage with customers, since consumption radically dropped ever since the lockdown,” Abdel Hamid tells Egyptian Streets, “this initiative aims to create a more personal experience with jewelry, and also encourage creativity through photography.” Abdel Hamid also plans to share five minute educational videos on the history of jewelry, touching on modern and ancient ways of wearing jewelry as well as highlighting the different…
Egyptian Designer Encourages Creative Photography From Home Amid Coronavirus
March 29, 2020
