Business & Technology

Kahk for a Cause: This Egyptian Startup Delivers Kahk to Your Doorstep

Kahk for a Cause: This Egyptian Startup Delivers Kahk to Your Doorstep

Breadfast, one of Egypt’s fastest growing delivery services for baked goods and groceries, is partnering with the Ahl Masr Foundation in the fight against COVID-19.

Delivering ‘kahk for a cause’ to the doorsteps of customers, Breadfast will be donating five percent of proceeds from each box of kahk sold to Ahl Masr Foundation.

Why kahk? The sugar-covered cookies are a significant staple of Eid Al-Fitr celebrations in Egypt, which marks the end of Ramadan. Egyptians in particular celebrate the end of the month by devouring large amounts of kahk.

“We chose to partner with Ahl Masr Foundation as it is one of the most trustworthy NGOs working and dedicating its resources to the most demanding problem of our current time. We have full confidence that they allocate their financial resources efficiently and effectively,” said Muhammad Habib, COO of Breadfast.

Funds raised from boxes of kahk sold will specifically go to supporting Ahl Masr Foundation’s preparation of three buildings in New Cairo for transformation into quarantine hospitals under the supervision of the Egyptian Ministry of Health. Earlier this month, an Egyptian Health Ministry official announced that Egypt’s quarantine hospitals had reached maximum capacity. Ahl Masr Foundation’s initiatives, along with others, are aimed at alleviating the pressures on Egypt’s health system as the number of COVID-19 infections in the country continues to rise.

Egyptian startups such as Breadfast have had to act quickly to adapt to new health measures and challenges raised by COVID-19.

“Our chefs, packaging teams and warehousing teams are all following more rigorous measures, including wearing face masks and gloves at all times and are always supervised by professionals,” said Habib, adding that their protective measures include awareness of how the virus spreads, checking temperatures of all employees, sanitizing their premises and more.

COVID-19 has also provided new opportunities for Breadfast, particularly since more people are shifting to online ordering to avoid leaving their homes.

“We had to accelerate our shift to a one-stop grocery shop which allowed us to reach more customer segments, especially as the public started to rely more on online shopping to avoid long lines and crowds at supermarkets,” said Habib, adding that they have also waived delivery fees until the end of May. Breadfast now offers dairy products, health and household products, fruits and vegetables and more in addition to their baked goods.

For Egyptian Streets readers wishing to order kahk, Breadfast is also offering a 10 percent, one-time use discount that expires at the end of 2020. The code is ES2020. Click here to download Breadfast’s application and to make an order!

A Sweet Escape? A Compilation of Some of People’s Strange Dreams During the Pandemic
Egyptian Comedian Ibrahim Nasr Dies Aged 70


Subscribe to our newsletter


Business & Technology
@egyptianstreets

Quick clicks. Making it lighter.

More in Business & Technology

El-Tahrir’s Mugamma to Transform into ‘World Class’ Hotel

Salma Hamed11 August 2022

Saudi Egyptian Investment Co. Invests USD 1.3 Billion in State-Owned Egyptian Companies

Marina Makary10 August 2022

Survival of the Fittest: Rating Ride-hailing Apps in Egypt

Marina Makary8 August 2022

Egyptian Streets Selected for Google News Initiative’s Innovation Challenge

Egyptian Streets28 July 2022

“Execution Matters More Than Words”: How MaxAb Supports up to 400,000 Businesses in Egypt

Egyptian Streets28 July 2022

Egypt’s Cartona Raises USD 12 Million to Expand Market Share

Marina Makary26 July 2022

Birdwatching to Swing Dance: Egyptian Adventure App ‘Shouf’ Promises Novelty

Shereif Barakat10 July 2022

1987 to 2022, Cairo Metro Fares Between Then and Now

Marina Makary3 July 2022