Breadfast, one of Egypt’s fastest growing delivery services for baked goods and groceries, is partnering with the Ahl Masr Foundation in the fight against COVID-19. Delivering ‘kahk for a cause’ to the doorsteps of customers, Breadfast will be donating five percent of proceeds from each box of kahk sold to Ahl Masr Foundation. Why kahk? The sugar-covered cookies are a significant staple of Eid Al-Fitr celebrations in Egypt, which marks the end of Ramadan. Egyptians in particular celebrate the end of the month by devouring large amounts of kahk. “We chose to partner with Ahl Masr Foundation as it is one of the most trustworthy NGOs working and dedicating its resources to the most demanding problem of our current time. We have full confidence that they allocate their financial resources efficiently and effectively,” said Muhammad Habib, COO of Breadfast. Funds raised from boxes of kahk sold will specifically go to supporting Ahl Masr Foundation’s preparation of three buildings in New Cairo for transformation into quarantine hospitals under the supervision of the Egyptian Ministry of Health. Earlier this month, an Egyptian Health Ministry official announced that Egypt’s quarantine hospitals had reached…
