Egypt’s Talaat Moustafa Group (TMG) is now at the forefront of yet another innovative revolution: a homegrown technological age, which promises to redesign and redefine modern lifestyles in Egypt. Noor City is a benchmark of Egyptian ingenuity, and TMG’s most ambitious project to date. This smart, eco-friendly city is marked as the first of its kind in the region, “positioned to be one of the [biggest] successes at scale” according to the Boston Consulting Group. Located on the outskirts of Egypt’s New Administrative Capital, Noor promises to be Egypt’s turning point for technological integration in the urban space. Spanning over 21 square kilometers, Noor is a labour of both love and intensive planning by several international design firms, including SWA, SASKI, Perkins Eastman and BCG. From digitized workspaces to smart house implementation, there is hardly a corner within Noor City that has not been founded on the latest 21st century technologies, with the intent to simplify and preserve comfortable living. With most facilities, transport, and shopping accessible via mobile application, residents are encouraged to tap into the 5G network available city-wide for the first time in Egypt. Noor’s mission is…
