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Global Company, Local Identity: How Pfizer Centers Patients and Healthcare Professionals in Egypt

April 30, 2023
Picture taken March 15, 2020. REUTERS/Mohamed Abd El Ghany

An industry driven by products, transactions, and long processes; it can be easy to overlook the essence of healthcare: the provision of care from one person to another. Globally, there is a growing commitment to elevating the patient experience and to move healthcare away from simply a focus on disease treatment and healthcare access, to a focus on care expansion, which entails patient-centric and virtual care delivery, enabled by new medical technologies. When the question of the cause of death of millions in middle-income and developing economies is brought up, the answer is usually related to the lack of access to healthcare. The reality, however, is much deeper. According to a recent report by the Lancet Global Health Commission on High Quality Health Systems, poor quality healthcare causes 5.7 million deaths annually in low and middle-income nations, compared to 2.9 million deaths from lack of access to healthcare. Over the past ten years, Egypt’s healthcare sector has seen increased investment appetite, and the private sector has historically played a large role in expediting the implementation of many national initiatives and closing the supply-demand disparity in the industry. For 60 long…

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