Social media has become a driving force in promoting artists across the globe. Scrolling through Instagram, one can find myriad accounts showcasing young artists across the Middle East and North Africa region (MENA), while shedding light on the cultural nuances that can be found within the artwork. However, as the market becomes saturated, many emerging creatives fall through the cracks, whether due to a lack of network or a lack of visibility. Kalam Aflam is a Paris-based association looking to give these Arab artists a chance by setting the stage for them to introduce themselves to the art world. While the seeds of its conception were planted years ago, the initiative came to life this year in Paris on 4 May. The launch event dubbed ‘Coming of Age’ took place in one of the French capital’s cultural staples, Point Éphémère. The riverside centre is a multidisciplinary space which hosts events and offers artists working spots. Kalam Aflam was founded by Egyptian filmmaker Hayat Aljowaily, Palestinian Communications specialist, Abood Al Bakri, and Lebanese Art Director and Designer, Katja Kanaan. The launch event featured a medley of artists with interactive art installations,…
