In an effort to uplift marginalized communities and drive local economic growth, Ayady Misr, an initiative launched in partnership with Egypt’s Ministry of Local Development, the World Food Programme (WFP), and the digital platform developer, E-Aswaaq Misr, was launched on Women’s Day on 16 March 2021. Following President Abdel Fattah Al-Sisi’s directives to harness digital transformation, the initiative seeks to enhance the livelihood of Egyptian artists, create job opportunities for women and youth across Egypt, and provide a global stage for artists to showcase and sell their handcrafted products in collaboration with the Chamber of Commerce. The online platform aims to preserve Egypt’s cultural heritage offer economic empowerment to artisans in traditional and manual professions, and help artists market their products locally, adhering to international standards, while reaching a worldwide audience. In line with Egypt’s Vision 2030, the initiative also aims to enhance household economic capabilities and promote sustainable development. By 2023, the platform had attracted nearly 1,800 artisans from all governorates, showcasing over 7,300 unique handmade products. As of June 2024, Ayady Misr has received over 400 international orders in recent months, while sales through the platform and its…
Ayady Misr Supports Egyptian Artisans and Local Communities
November 23, 2024
By Nadine Tag
Journalist
