Located just an hour away from Cairo, a new coastal destination is taking shape on Egypt’s Red Sea shoreline. Egyptian-British developer Alarinova is launching Steigenberger Resort Ayalora, Al Sokhna, and has appointed Steigenberger Hotels & Resorts to operate the five-star resort under a hotel management agreement.
The destination is centered around the five-star resort, with residences owned and developed by Alarinova, and optional hospitality services operated under Steigenberger standards — blending world-class hospitality with contemporary Egyptian design.
Known for its thoughtful, locally informed approach to real estate, Alarinova is a family-owned firm with over 175 years of combined experience across Egypt, the United Kingdom, and the Gulf. The company is now expanding its footprint through its collaboration with Steigenberger Hotels & Resorts, one of Europe’s most established and respected hospitality brands.
Steigenberger’s expansion into Ain El Sokhna reflects a growing trend in Egypt’s Red Sea region, where hospitality and real estate are increasingly intersecting.
A master plan shaped like the sea — flowing, thoughtful, alive
Steigenberger Resort Ayalora, Alarinova’s flagship project, embodies the company’s philosophy of creating spaces that promote wellness, sustainability, and an authentic connection to nature — all while integrating Steigenberger’s world-class hospitality standards.
At the heart of the project lies in its 144-room five-star resort, surrounded by a curated collection of fully serviced residences — including hotel apartments, chalets, townhouses, standalone villas, and overwater bungalows.
Each residence is elegantly furnished and professionally managed, offering owners the flexibility to rent their units when not in use — a seamless balance between lifestyle and investment value.
The destination offers far more than a beachfront hotel and homes — featuring lifestyle, leisure, and wellness amenities
The coastal development aims to reshape how residents experience wellness, comfort, and everyday convenience. A central wellness hub will include fitness training, therapy programs, nutritional guidance, and medical support. Architectural details like sound-insulated windows, rooftop gardens, and locally sourced marble and timber are thoughtfully integrated to enhance both functionality and tranquillity.
Residents will also have access to a curated selection of lifestyle amenities, including a beachfront clubhouse, retail mall, lagoon areas, multiple pools, children’s zones, and family-friendly recreation spaces. Outdoor gyms, rooftop lounges, and even a skate park add vibrancy to the community, while an on-site supermarket ensures daily needs are easily met within the community.
Beyond serving residents and resort guests, Steigenberger Resort Ayalora will offer a fully equipped business center and an elegant banquet hall — making it an ideal destination for coastal corporate gatherings and unforgettable weddings by the sea.
While still under development, Steigenberger Resort Ayalora represents a new chapter in coastal living — where travel, ownership, and lifestyle converge. By combining Alarinova’s development vision with Steigenberger’s operational expertise, the destination introduces a new model for life by the Red Sea. One defined by flexibility, quality, and long-term value.
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