By Nayera Yasser Imagine if each and every one of your favourite childhood characters came to life one day. Imagine if, out of all countries around the world, they chose Egypt in particular. One local graphic designer did not only imagine this kind of scenario; he went one step further and brought this vision to reality. “We wanted to do something that would highlight Egyptian stereotypes, jobs, iconic attractions; the Egyptian culture in conclusion,” said graphic designer Amr Eid. Eid previously worked on mach-up projects that mix and match opposite concepts using Photoshop. This time, he teamed up with friend photographer Youssef Swellam and friend graphic designer Omar Montasser for a fresh visual project. The primary concept aimed at spotting and analysing the intricate details of the local culture; however, the team did not want the project to be perceived as brutal criticism. Therefore, popular cartoon characters were used as the ideal implementation solution. “Our main concern was how to convey our concept in an interesting and unique method,” Eid added. “Accordingly, we chose to fit cartoon characters into a bunch of stereotypical situations.” For one month, the team focused…
