Egypt’s Ministry of Tourism has officially launched the #ThisIsEgypt campaign at a press conference at the newly reopened Nile Ritz Carlton in downtown Cairo. A video released in conjunction with the event has since gone viral in Egypt. The video, which shows different areas of Egypt that tourists can visit, was produced by global marketing and advertising agency J. Walter Thompson (JWT) and is part of a $US 66 million contract that Egypt signed with the firm. At the end of the video, a narrator, speaking in Arabic, calls on viewers to use the hashtag #ThisIsEgypt. “Everywhere in our country there’s a story waiting for you. Go, experience it, and photograph it using the hashtag #thisisegypt and let the world know it as you see it,” says the narrator in the video. Throughout the video, different people taking photographs and videos with their iPhones were shown. Minister of Tourism Hisham Zaazou launched the hashtag campaign and the video in renewed efforts to bring back tourists to Egypt. With a large #thisisegypt poster behind him, the Minister urged Egyptians and visitors to share their photographs and videos of Egypt using the…
#ThisIsEgypt Viral Video Sparks Emotions Towards Egypt’s Diverse Beauty
December 11, 2015
