Of all the unique things Egypt has to offer, perhaps the most cherished is the fact that virtually everything delivers, from fast food chains and restaurants to neighborhood grocers and dry cleaners. This important element of Egyptian society has only gained importance as traffic conditions have continued to worsen, with many steadily increasing their reliance on home delivery or multi-purpose doormen to run errands instead of venturing into the wrath of Cairo traffic. It was from this collective aversion to leaving the house that one Waleed Rashed saw an opportunity for a comprehensive business that would be in high demand in Egypt: A courier and personal errand-running service that also offers a variety of resources to business owners. “In the time period following the revolution, due to the conditions – people felt unsafe, roads were sometimes cut off, people were worried to go out to run their errands lest a protest happen – things like that, in addition to the increasing traffic problem that we began feeling recently in the past years after 2011,” Rashed said, recalling the inspiration behind his brainchild, Ingez. He said that he began to notice how big of a…
