A new initiative by Egyptian start-up Bassita is introducing ‘VeryNile’ an initiative to solve Egypt’s Nile pollution by creating a sustainable ecosystem that recycles the plastic and waste collected from the river. Famous for their click-funding campaigns, Bassita’s new initiative aims to “drive the largest cleanup means of large-scale, efficient and environmentally sound removal of plastic pollution from aquatic ecosystems.” Bassita collaborated with Greenish, a group of social entrepreneurs that raise awareness to different environmental issues through events and workshops and others to create a well-rounded campaign. This ecosystem consists of volunteers, fishermen and waste sorters. Bassita is collaborating with fishermen across Cairo to collect the waste from the Nile River on a daily bases. Accordingly, all these parties will be collaborating in the campaign that is mutually beneficial to everyone involved creating a consistent cash flow cycle. “The most important thing is how we can turn this initiative into a sustainable ecosystem. We are going to go to speak with all the fishermen who are participating in the campaign. For every kilogram of plastic, we are going to give them cash back,” co-founder of Bassita Mostafa Habib explains. Bassita is planning…
Bassita’s New Clean Up Ecosystem Inspires to Clean and Care After the Nile
December 16, 2018
