The Embassy of Switzerland, with the support of the Ministries of Foreign Affairs and Youth and Sports, and in partnership with the International Organisation for Migration, launched a Clickfunding campaign on Thursday 18th of July called ‘#WeCompleteEachOther’ to support the integration of migrants in Egypt with a focus on the economic benefits of migration. The online campaign has been developed by the award-winning Egyptian social start-up Bassita, which is a social start-up specialized in awareness and fundraising for positive initiatives. Bassita creates and implements online and on-ground awareness activities through developing partnerships with a large range of stakeholders, including media, governmental entities, NGOs and private sector companies. Directed by renowned director Sherif El Bendary, the campaign stars movie star Asser Yassin and depicts a social experiment seeking to illustrate that what unites people is stronger than their differences. Egyptians and migrants from 15 nationalities took part in the social experiment during which they presented statements and asked those who identified with what was being said to gather on stage. Participants from completely different backgrounds found that they are in fact similar in many ways. The initiative was developed as a…
#WeCompleteEachOther: New Campaign Promoting Social Cohesion Between Egyptians and Migrants
July 21, 2019
