The harrowing events of sexual crimes this year touched each and every one of us; we were horrified, revolted, outraged and eager to support or contribute in any way possible. ‘Bloom’ is a new initiative dedicated to supporting survivors of sexual assault and rape through one purchase of a Bloom t-shirt. In collaboration with Egyptian social enterprise NEYA, all proceeds are used to cover therapy sessions for survivors of sexual harassment as well as giving them the necessary training and help to start their own business and become financially independent. The main challenge is how to keep the momentum going on this particular issue in society. “We saw that many stories get their debut and trend on social media but then quickly die down, but this is not over, because we haven’t completely solved the problem,” founders of Bloom tell Egyptian Streets, “we wanted to create a product that not only supports survivors, but also for people to have and remind them of this important moment in our history, and accordingly keep the momentum going.” To capture the significance and symbolism of these events, the girls defined it through the…
Contributing to Change: How this Initiative Helps You Support Survivors of Sexual Violence
October 23, 2020
