If you were furnishing an apartment in Egypt about a decade ago, you were likely to run into a bit of a problem. Most showrooms were filled primarily with imported items – from Chinese, to Turkish, to Italian, and at varying prices and levels of quality. While there was the occasional good deal you could make, a major inconvenience that came with this phenomenon was the difficulty of customization. Every home has its own space, its own style, and its own size, and the ability to tailor what fills it makes a huge difference in creating a comfortable space. But over recent years, and especially after the currency float made importing goods too high a cost to bear, Egyptian designers began to show up in the sector, creating small or medium-sized businesses that allowed shoppers to fully customize the furniture they buy, while also working with an experienced designer, rather than implementing a design with a carpenter or upholsterer whose experience was purely with the practical, rather than the comfortable or aesthetic. But what is more is that many of those small businesses were founded and are run by…
