Over the course of several decades, the Talaat Moustafa Group (TMG) has assembled its own ecosystem within Egypt’s augmenting real estate market. From grand successes such as Madinaty, to the up-and-coming promises of Noor City’s smart lifestyle, TMG has been at the forefront of urban innovation for well over fifty years. This vision has not been hindered by recent developments, and with the onset of new norms and environments, TMG has sought to introduce domestic real estate markets to new frontiers: e-commerce. TMG has launched a contemporary sales platform, using the latest in 21st-century technology to allow users to not only experience their future homes, but to reserve and purchase them on the spot. No longer is it necessary to commute to a sales office, or squint into incomprehensible architectural miniatures; TMG offers an intuitive, internationally-accessible e-commerce experience which seeks to reintroduce the Cairene lifestyle in its best form – to tech-savvy locals, as well as adventurers abroad. With a streamlined interface, the TMG sales platform enables users to filter properties by unit type (apartment, villa), model, and the number of bedrooms and bathrooms within them. Intuitive and informative, the…
