“We felt that children were an untapped audience un-exposed to the need to lead a sustainable lifestyle,” say Alia Tobala and Farida El Araby, co-founders of Nebny. As two young Egyptian women with a perpetual interest in leading and promoting a sustainable lifestyle, Alia and Farida, who describe themselves as “two peas in a pod”, realized the need to introduce the concept of sustainability among children in Egypt. After being partners in multiple extracurricular activities at university, they began exploring how sustainable materials can be used in different, creative ways. Stemming from their belief that the tiniest changes in day to day activities can create a strong impact, Alia and Farida noticed that a material as simple as cardboard has endless possibilities – in February 2021, online-only store Nebny was accordingly launched. Nebny, which translates to ‘we build’ in Arabic, creates toys that are produced with 3-layer 100 percent recyclable cardboard, offering an all-purpose solution to conventional color-in toys whilst providing children the opportunity to play safely and sustainably. Through their website, one can buy a cardboard plane, a house, and a lantern. The toys come in separate pieces. Suitable…
Home-Grown Brand Nebny Promotes Sustainability Among Egyptian Children
November 2, 2021
