At the corner of a quiet square behind El Gouna’s Marina lies Norshek, a natural beauty product store turned holistic art studio. The sunny, open space smells like a herbal garden, luring visitors with freshly brewed self-serve teas and a big wooden swing. A well-stacked bookshelf fills the space alongside a series of ethically sourced, cruelty-free, and low-waste products for “hair, body and spirit”. Norshek’s mission is painted on the wall, stating that “only love will heal the world, so our vow to you is love”. Based on respect for humans, animals, and the environment, Norshek aims to create a community that pioneers sustainable and creative living in Egypt. Norshek Fawzy, entrepreneur and mother of two, first got into making her own body products when she was pregnant in 2012. “I got paranoid about using chemical products, so I started making things at home and testing them on my husband,” she laughs. Years later, he suggested turning her creations into a product line, and that was the birth of Norshek’s first range of self-made soaps. “We wanted to create a family business that aligns with our morals and beliefs”, Norshek…
