Craftsmanship in Egypt is a long-held legacy passed on from generation to generation. The country’s time-honoured artisanal practices, which include embroidery and pottery among their staples, weave a rich narrative of Egypt’s heritage. Each region in the country boasts a technique unique to it. Over the past years, however, the industry has been under threat. With products being manufactured in higher numbers, at higher speeds, in response to higher demands, craftsmanship has, increasingly and over the years, fallen by the wayside. The race for churning out goods at unprecedented speed is resulting in the serious endangerment of traditional techniques that are part and parcel of a country’s heritage and history. These changes bred the birth of a new movement of social enterprises and brands that have been trying to keep artisanal trades from dying out. Here are a few brands that are actively keeping some of these crafts alive through a concerted effort of granting access and visibility to local artisans, and celebrating their craft. Baddara View this post on Instagram A post shared by Baddara (@baddara_eg) Textile practices have long been a staple in the country, finding…
