Egypt
The Swedish communication application, Truecaller, announced on Thursday, 12 February, that it had formed a strategic partnership with Nile, an Egyptian telecommunications and information technology provider, to expand the reach of its customer experience solutions across Egypt, as businesses grapple with growing consumer distrust of calls from unknown numbers. The agreement will enable Egyptian companies to verify the authenticity of their outbound calls, a move the firms say is designed to curb fraud, reduce financial losses, and restore confidence in…
