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#egyptian entrepreneurs

Ahmed Shalaby is one of the founders of 4A Nutrition and their brand Lino Oats. Photo credit: Egyptian Streets

Anyone passionate about nutrition knows that oats are a superfood. But for years, the only oat products that found their way onto the shelves of Egyptian supermarkets were produced by foreign companies. In 2015, then-college student Ahmed Shalaby and three of his friends decided that this was their opportunity: they founded their company, 4A Nutrition, and created the brand Lino Oats, becoming the very first local company to bring oats to the Egyptian market. Ahmed, a resident of Mountain View…