By Yasmeen Smadi, originally published on ‘Women to Watch’ “I was sitting at my desk, I realized that I don’t belong here; this is not for me, and I’m not supposed to spend eight hours a day bound to a chair in an office.” That was the moment Aia Faham, 26, decided to take steps to found “The LaLa Land”, a project aiming to inspire people to break free from energy draining habits, relationships, and activities through yoga, wellness retreats and workshops. “I don’t want to be a person who’s not enjoying her life; I want to pursue my passion and uncover my true calling in life. I want my life to be meaningful and I want to add value to myself and to others as well. I had an inner voice that was telling me I don’t belong here so I just quit,” says Faham, an Egyptian certified yoga and mindfulness instructor who graduated from the German University in Cairo where she majored in Entrepreneurship and Strategic Management. In August 2017, Aia launched the “Egypt Yoga Tour”, a big promotional campaign to raise awareness about yoga and to promote tourism in…
‘LaLaLand’: Promoting Tourism in Egypt and Changing Lives through Yoga
April 6, 2018
