Buzz

Coca-Cola Brings Back Egyptian Childhood Memories

Coca-Cola Brings Back Egyptian Childhood Memories

Growing up, a simple joy for many Egyptians was hearing the clinking of an ice-cold Coca-Cola bottle as it was handed to them during their Friday family gathering.

To revive those memories, Coca-Cola has partnered with seven Egyptian celebrities and brought back its contour glass bottle design, which dates back to over 100 years, in a new and striking campaign encouraging everyone to share their memories and stories.

Artists Ahmed Hatem, Amina Khalil, Amir Eid, Lara Scandar, Enjy Kiwan, Mohamed Sharnouby and Tamer Hashem have been chosen to be the faces of Coca-Cola in the ‘A Story Behind Each Bottle’ (‘ورا كل إزازة حكاية‘) campaign.

These modern-day icons have come together to celebrate the return of the iconic contour bottle by sharing their own memories and stories. For them, Coca-Cola is best enjoyed in the iconic bottle which they say is the epitome of refreshment and leisure when they are out with friends and after a long day at work – especially on hot summer days and nights.

Whether for leisure or work, Coca-Cola has been an inspiration for them, a way to set their foot on the ground and celebrate life and art.

Coca-Cola’s new campaign consists of both of a digital and outdoor campaign and includes photos and videos showcasing the seven celebrities in their natural element, with Coca-Cola by their side keeping them refreshed.

Importantly, like many Egyptians, the glass bottle has been there throughout the childhood and youth of the seven celebrities. That is why the celebrities are inviting everyone to both relive their memories and create new ones with Coca-Cola’s revived contour bottle by sharing their stories using the hashtag #ورا_كل_إزازة_حكاية (‘#AStoryBehindEachBottle’).

Read Historic Letters Between Gamal Abdel Nasser, John F Kennedy
#CleanYourOwnMess Campaign Sheds Light on Egypt’s Neglected Pollution Issues

Subscribe to our newsletter


Buzz
@egyptianstreets

Quick clicks. Making it lighter.

More in Buzz

First Creative Entrepreneurship Event in Egypt For Women

Egyptian StreetsJune 16, 2019

Aguirre: I Will Leave If I Don’t Achieve Egypt’s Targets

Egyptian StreetsJune 15, 2019

12 Mesmerizing Shots That Capture the Nostalgia and Identity of Alexandria

Egyptian StreetsJune 13, 2019

Get Your Poké Bowl Fix at Maadi’s Healthy Eatery Lyfe

Nour EltiganiJune 13, 2019

Falafel or Taameya? Celebrating the Popular Dish’s Many Disguises on International Falafel Day

Egyptian StreetsJune 12, 2019

These Five Egyptian Dessert and Pastry Shops Are More than 50 Years Old

Egyptian StreetsJune 12, 2019

Egyptian Contemporary Art Exhibition “Roadmap to the Renaissance” Kicks Off at Darb 1718

Egyptian StreetsJune 12, 2019

Gayer Anderson Museum to Implement Braille Label Cards

Egyptian StreetsJune 12, 2019
Egyptian Streets is an independent, young, and grass roots news media organization aimed at providing readers with an alternate depiction of events that occur on Egyptian and Middle Eastern streets, and to establish an engaging social platform for readers to discover and discuss the various issues that impact the region.

© 2017 Egyptian Streets. All Rights Reserved.