Egyptian MP Mohammed Abdallah Zain el-Din, deputy of the Parliament’s Transportation Committee, will draft a law that will limit the number of outdoor advertisements for safety concerns.
According to El-Din, so many people put up outdoor banners and billboards without permission which lead to the excessive number of adverts on the streets of Egypt.
He also concluded that the adverts are distracting and increase the number of accidents in highways. Therefore, he suggested that for a committee to be formed in order to regulate the number of commercials.
The deputy to the Transportation Committee highlighted that the administration in Egypt has been approving advertisements based on financial benefits disregarding the proper commercial rules. Many of the ads that violate the Egyptian Consumer Protection Agency code, and display inappropriate jokes and images.
Regulating the number of adds and the assessing the messages in these ads will protect drivers and citizens. El-Din added that the new law will impose punishments on ad agencies and firms that violate the regulations.
Just by driving down Cairo’s 6th of October bridge and the Ring Road, drivers get bombarded by hundreds of flashy ads a day. Not only does thing excess amount of advertising causes visual pollution, but it also makes it more difficult for consumers to consume these messages.