News

Egyptian MP Drafts New Law to Regulate Outdoor Advertising

mm
Egyptian MP Drafts New Law to Regulate Outdoor Advertising

A wall of billboards in Cairo. Photo credit: Shawn Baldwin/The New York Times

Egyptian MP Mohammed Abdallah Zain el-Din, deputy of the Parliament’s Transportation Committee, will draft a law that will limit the number of outdoor advertisements for safety concerns.

According to El-Din, so many people put up outdoor banners and billboards without permission which lead to the excessive number of adverts on the streets of Egypt.

He also concluded that the adverts are distracting and increase the number of accidents in highways. Therefore, he suggested that for a committee to be formed in order to regulate the number of commercials.

The deputy to the Transportation Committee highlighted that the administration in Egypt has been approving advertisements based on financial benefits disregarding the proper commercial rules. Many of the ads that violate the Egyptian Consumer Protection Agency code, and display inappropriate jokes and images.

Regulating the number of adds and the assessing the messages in these ads will protect drivers and citizens. El-Din added that the new law will impose punishments on ad agencies and firms that violate the regulations.

Just by driving down Cairo’s 6th of October bridge and the Ring Road, drivers get bombarded by hundreds of flashy ads a day. Not only does thing excess amount of advertising causes visual pollution, but it also makes it more difficult for consumers to consume these messages.

Three Egyptian Women Join L’Oréal-UNESCO For Women in Science Fellowship Program
Naguib Mahfouz's Newly Discovered Stories to be Published This December

Subscribe to our newsletter


News

More in News

Singer Sherine Banned from Performing After Freedom of Speech Comments

Egyptian StreetsMarch 24, 2019

ISIS Loses Its Last Territory, Yet the Region Looks More Dysfunctional

Mirna AbdulaalMarch 23, 2019

Egyptian Teenager’s Actions Save Schoolchildren from Italy Bus Attack

Egyptian StreetsMarch 22, 2019

Trump: Time for US to Recognise Golan Heights as Israeli territory

Egyptian StreetsMarch 21, 2019

Al Aswany Embroiled in Military Lawsuit for Criticism on State

Egyptian StreetsMarch 21, 2019

Egyptian Parliament Agrees to Law that Protects Your Personal Data

Nour EltiganiMarch 19, 2019

Egypt named Africa’s “Hottest Tech Scene” by Business Insider

Egyptian StreetsMarch 18, 2019

Three Killed after Shooting on Tram in the Netherlands

Egyptian StreetsMarch 18, 2019
Egyptian Streets is an independent, young, and grass roots news media organization aimed at providing readers with an alternate depiction of events that occur on Egyptian and Middle Eastern streets, and to establish an engaging social platform for readers to discover and discuss the various issues that impact the region.

© 2017 Egyptian Streets. All Rights Reserved.