News

Egyptian MP Drafts New Law to Regulate Outdoor Advertising

mm
Egyptian MP Drafts New Law to Regulate Outdoor Advertising

A wall of billboards in Cairo. Photo credit: Shawn Baldwin/The New York Times

Egyptian MP Mohammed Abdallah Zain el-Din, deputy of the Parliament’s Transportation Committee, will draft a law that will limit the number of outdoor advertisements for safety concerns.

According to El-Din, so many people put up outdoor banners and billboards without permission which lead to the excessive number of adverts on the streets of Egypt.

He also concluded that the adverts are distracting and increase the number of accidents in highways. Therefore, he suggested that for a committee to be formed in order to regulate the number of commercials.

The deputy to the Transportation Committee highlighted that the administration in Egypt has been approving advertisements based on financial benefits disregarding the proper commercial rules. Many of the ads that violate the Egyptian Consumer Protection Agency code, and display inappropriate jokes and images.

Regulating the number of adds and the assessing the messages in these ads will protect drivers and citizens. El-Din added that the new law will impose punishments on ad agencies and firms that violate the regulations.

Just by driving down Cairo’s 6th of October bridge and the Ring Road, drivers get bombarded by hundreds of flashy ads a day. Not only does thing excess amount of advertising causes visual pollution, but it also makes it more difficult for consumers to consume these messages.

Three Egyptian Women Join L’Oréal-UNESCO For Women in Science Fellowship Program
Naguib Mahfouz's Newly Discovered Stories to be Published This December

Subscribe to our newsletter


News

More in News

Egyptian Actress Menna Shalaby Released on Bail Over Suspected Drug Use

Egyptian Streets26 November 2022

Rainbow Colours Now Allowed at Qatar World Cup for Welsh Fans

Mona Abdou25 November 2022

Egypt Invited to Participate in Intergovernmental G20 Summit

Mona Abdou25 November 2022

Egyptian Parliament Health Committee Members to Donate Organs After Death

Egyptian Streets24 November 2022

EIB Offers Egypt €150 Million for Food Sector

Mona Abdou24 November 2022

40% of Egypt’s Public Investing is Green: Egyptian Cabinet

Mona Abdou23 November 2022

Egypt Issues Decree to Regulate the Price and Quantities of Rice

Egyptian Streets22 November 2022

Sisi Underscores Importance of Peace and Stability at African Union Summit

Mona Abdou22 November 2022