Egypt’s State Information Service (SIS) launched on Sunday a new website in six languages -English, Arabic, French, Swahili and Hausa – to improve relations and communication with Africa in light of Egypt’s presidency of the African Union (AU) in 2019. The Amharic language, which is one of the Ethiopian Semitic languages, will also be launched within days. This is the largest ‘serious attempt’ to communicate with Africans in their local languages, according to journalist and current Chairman of the State Information Service Diaa Rashwan. Rashwan added that this comes as part of a wide media activity carried out by the State Information Service (SIS) in order to achieve the objectives of the state in strengthening Egypt’s relations with the African people, and that this will not be limited to the period of Egypt’s chairmanship of the African Union. First, the portal addresses the Egyptian people to increase their awareness of Africa and Egypt’s relations with several African countries, as well as their news, cultures, symbols, literatures, economies, histories and civilizations. Second, it addresses the African people by providing them information about his/her country in the languages they speak and Egypt’s relations with…
