Art and business might not seem like the most compatible partners – one strives to enrich the soul, and the other strives to make a living. One transcends reality, and the other is fully entrenched in it. The idea of an artist making a living from their art has always been discouraged and perceived as challenging. In Egypt, in particular, modern art came to flourish during European colonization when it was usually seen as an elitist practice not shared by the ordinary society. Over the years, however, artistic activity began to grow, with roughly over a hundred exhibition spaces across the country and several colleges of fine and applied arts and art education. The aftermaths of 2011 have also inspired a new generation of graffiti and fine artists in Egypt, flourishing a new independent art scene that is not dependent on the state. Despite all that, several art gallery managers have recently noticed that sales are plummeting and future prospects of the art market seem dim. More than ever, the art market in Egypt needs a new spark to help it rapidly grow again. Sara and Hania Seif, AUC graduates…
The Twin Sisters Aiming to Create the Next Generation of Creative Entrepreneurs
March 26, 2019
