The National Council of Child hood and Motherhood (NCCM) and UNICEF Egypt launched “Calm not Harm” a national campaign hoping to raise awareness on the harms of violence, physical and emotional, on children this week. The campaign, called “Calm not Harm” (Bel Hodou’, Mesh Keswa) was also launched also in cooperation the Ministry of Education and it is the third phase of an already existing national campaign ‘Our Children’ (Awladna). “The role of parents and caregivers in providing protection, stability and encouragement for our children is extremely important in the childhood and adolescence phase, considering the changes going on with the child as well as the realities and challenges that come with an ever-changing digital era. Laxity, negligence and violence in all its forms are unacceptable,” said Dr. Azza El Ashmawy, Secretary General of the National Council for Childhood and Motherhood (NCCM) in an official press release. The adolescent phase in particular is stressed as an important and decisive period in children’s lives where communication is needed. The campaign also highlighted a hotline 16000 which would provide more information about suggested behavioral advice. Egypt’s track of abuse and corporal violence…
