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#StayHome but Buy This and That: When a Pandemic is Used as a Marketing ‘Trend’

September 20, 2020
Advertising saw a major online shift during the pandemic. Image courtesy of Pexels.

Advertising can be a vicious world, grabbing at almost anything to use as a means to an end, which is usually selling a certain product or service. Oftentimes, this means using local or global ‘trends’ to steer audiences in the desired direction.  This isn’t necessarily the issue, however, it is how it is done that is an issue. Advertising is also an intricate world, full of details and psychology-driven decisions that most people – or rather consumers – are unaware of. It takes a certain kind of person to know how to advertise or market a product or service, intelligently or tastefully.  The COVID-19 pandemic took the world by storm, and as people worldwide were bracing themselves for the unknown, taking the necessary precaution of staying indoors, limiting social contact, etc… businesses big and small were trying to simultaneously find ways to stay afloat amidst this new economic chaos.  Different businesses were affected by the pandemic in different ways; some somewhat larger corporations were not drastically affected, very few businesses may have even profited (think pharmaceutical and tech companies such as Amazon, Microsoft and Apple) and many smaller businesses were…


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