With businesses around the world having to adapt quickly to changing consumer behaviour as a result of the COVID-19 pandemic, Egyptian startup AIM Technologies has managed to capitalise on the renewed importance of online and digital tools. “COVID-19 created some uncertainty at the beginning where big corporates were clueless about the future of their businesses and hence their budgets, hence hesitant to invest in new tools. This was the spontaneous reaction of most corporates and brands on a global level, which made closing deals slower for the first few months,” said John Saad, CEO of AIM Technologies, to Egyptian Streets when asked about what COVID-19 has meant for the 19-month-old startup. “However things flipped around later when everyone realized the importance of shifting to the online world. We can safely say that COVID-19 has had a good impact on our business because most brands took serious steps to digitalize their plans and move to a stronger online presence and so did the customers”. Founded in 2019, AIM Technologies is a startup fully operating in Egypt which helps businesses to better understand their customers using artificial intelligence. “Our primary product is AIM…
Egyptian Startup AIM Technologies is Reshaping Marketing with Artificial Intelligence
December 9, 2020
