They’re everywhere. As soon as you get scrolling, you’re bound to come across an influencer. It almost feels as though anyone could just up and decide to become a social media influencer these days. As a matter of fact, it sounds like quite an appealing profession – getting free stuff, getting paid to post pictures, having a massive following and getting surges of praise. This all sounds great, and it also sounds quite annoying doesn’t it? Us mere mortals have all surely gotten caught up in the train of thought of “What does this person even do?” Or “It must be great to make money by just posing and looking good.” The fact of the matter is however, that influencers come in many different shapes and forms, all of whom may have something different – and vital – to offer. In addition to this, each and every one of us most likely follows an influencer, if not a number of influencers. There are a number of reasons as to why influencers are so necessary nowadays; for one, influencer marketing has proven to be highly successful for brands worldwide, perhaps even…
