Buzz

Male Glow: Egyptian Skincare Platform Ending Gender Stereotypes

mm
Male Glow: Egyptian Skincare Platform Ending Gender Stereotypes

Photo via MensXP

“I’m 100 percent sure that I’m going to get criticized but I don’t really care,” says Khaled, a 21-year-old Egyptian medical student, about his newly-launched skincare blog on Instagram. Stemming from his passion for skincare and the science behind it, ‘Male glow’ aims to normalize men’s interest in skincare and skincare products.

In the Arab world, skincare and makeup are usually seen as exclusively feminine. Though there have always been male hairdressers who are not only accepted but even celebrated more than women doing the same job, in the case of skincare and makeup, it is often looked down upon.

“I am here to tell the community that the skincare world isn’t gender-based nor age-based, it is for everyone,” says Khaled, whose medical background helps him in his content creation.

 

View this post on Instagram

 

A post shared by Male glow ✨ (@skincareboyy)

Upon reapplying his lip balm or sunscreen in public, the 21-year-old would receive “creepy looks” from strangers. Khaled felt he could help fellow men struggling with the same scenario, to eventually normalize men’s interest in skincare and skincare products.

“People are being so judgemental and that is why I thought I needed to start this account,” he adds.

‘The Skincare Guy’ as he calls himself on Instagram, has not revealed himself to his followers yet as he believes he is not ready for that step yet. However, he has started posting diverse content, from advice about Sun Protection Factor (SPF) to moisturizers, as well as general tips on maintaining healthy skin.

 

View this post on Instagram

 

A post shared by Male glow ✨ (@skincareboyy)

Khaled voices his concern about skincare bloggers constantly addressing their followers as if they are all women, “exempting men from the equation”. Through his platform, he aims to help other men who are passionate and interested, since he believes there are many of them.

Men’s skincare is slowly becoming more common, and as a result, society is becoming more accepting of it. Egyptian content creator Shehata Junior recently created a video entitled “8 reasons why I do skincare”. The video, which included snippets of fellow male content creators also taking care of their skin, went viral.

“You 100 percent have the right to put whatever you want on your skin and feel comfortable with your body as much as you want,” Khaled stresses confidently.

Subscribe to the Egyptian Streets’ weekly newsletter! Catch up on the latest news, arts & culture headlines, exclusive features and more stories that matter, delivered straight to your inbox by clicking here.

Black Eyed Peas to Perform in Egypt Next October
Mahmeyat: The Essential and Underrated

Subscribe to our newsletter


Buzz
mm

A journalism graduate from the American University in Dubai who is curious, spontaneous, and often rebellious, Marina is a passionate Cairo-based journalist who aspires to become one of the most influential women in the Middle East. She likes to follow her heart and express that through words; her favorite form of expression.

More in Buzz

In Photos: How Vintage Postage Stamps Reveal Modern Egyptian History

Shereif Barakat2 July 2022

How the Crocodile Became An Enduring Egyptian Symbol

Eleonora Christo Vostanis1 July 2022

How Beyoncé’s Egyptian Tour Photographer Found Courage in the Shadow of Cancer

Mirna Abdulaal30 June 2022

8 Egyptian Actors that Made it in Hollywood and on the Global Stage

Eleonora Christo Vostanis30 June 2022

Egypt Triumphs to Historic Table Tennis Gold

Shereif Barakat28 June 2022

“Obelisks in Exile”: The Ethics of Obelisks Abroad

Mona Abdou27 June 2022

Master Traditional Egyptian Crafts at the National Museum of Egyptian Civilization’s Art Workshops

Marina Makary23 June 2022

The Light Rail Transit System: An Upgrade to Egypt’s Transportation Infrastructure

Marina Makary23 June 2022