Only 17 years of age, Nour Louis admires art in all its forms. When like many other high school students she found her everyday life suddenly changed by the lockdown that came with the COVID-19 pandemic, a new door of creativity opened to her. With a special fondness for the iconic blue ‘evil eye’, one of Louis’ favorite hobbies is making beaded accessories. And so, at the height of the pandemic in June 2021, she saw an opportunity and took it. “I wanted this hobby to become a professional business,” says Louis. Thus, the small local business Nouks was born. Starting small with the beaded accessories that had led her down the road of selling handmade items, Louis slowly grew her budding brand. But as the year wore on and the summer months came to an end, she began to think of expanding her collection. Feeling that the beads were “more summery”, the self-taught Egyptian teen elicited the help and support of her mother and sister, and introduced tote bags to grow her brand further. “Our tote bags are made from recycled material,” Louis tells Egyptian Streets. “They are meant…
How an Egyptian Teenager Turned her Hobby Into an Eco-Friendly Business
November 29, 2022
