Egyptian social media erupted into controversy when telecommunications company Vodafone released its special Mother’s Day advertisement on 13 March. The advertisement presents a series of comedic interactions between Egyptian mothers and their children, with the joke being that each mother clearly has a “favorite child,” despite strong claims to the opposite. The skit closes on a humorous contention that “it doesn’t matter if there is a favorite [child], what matters is that mom is everyone’s favorite,” with the voiceover then inviting viewers to buy discounted mother’s day gifts with Vodafone cash. Following its release, the advertisement quickly became the object of sharp criticism and backlash from viewers, leading the telecoms giant to pull it from its platforms. On Twitter, some users found the advertisement to be harmlessly relatable, and even responded to the video tagging their family members as a joke. شيرت اعلان فودافون الجديد بتاع عيد الأم ،، وماما اول حد يعمل لاڤ ع الفيديو و اللاڤ ده ل احمد مش ليا انا عارفه😂🥲 — BOo 💙 (@BOoo512002) March 14, 2023 Translation: I shared the new Vodafone Mother’s Day ad. The first person to ‘love’ the post was my…
Social Media Reacts to Vodafone Egypt Mother’s Day Advertisement
March 21, 2023
