Valu and Forset Hayah: How Everyday Spending Can Transform Lives in Egypt

  In a landscape saturated with well-meaning charity campaigns, MENA’s leading financial technology company, Valu, is taking philanthropy one step further. Valu’s latest corporate social responsibility (CSR) initiative, in partnership with the Forset Hayah Foundation, transforms giving into an engaging and rewarding act of generosity. As part of this campaign, users of Valu will be able to participate in supporting Forset Hayah Foundation through an automatic EGP 20 donation that Valu will donate with every transaction they make. Taking a refreshingly unconventional approach to social good, Valu launched a transformative social media campaign for their partnership with the Forset Hayah Foundation. The campaign aims to ignite a sense of shared purpose amongst Valu’s community of users and sets an important precedent for social impact initiatives in the Egyptian market.   Forset Hayah: Fighting the Invisible Illness Forset Hayah Foundation leads Egypt’s charge against debilitating rare diseases in children. The Foundation blossomed from a viral 2021 Facebook post rallying to save a child’s life. The “Save Rasheed” movement captured hearts and ignited a national movement of compassion. From this grassroots beginning, the Foundation officially launched in 2022, becoming a powerful force…

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